TL;DR
- Posts are for product notes, GTM updates, and implementation detail.
- Each article should tie back to missed moments, reachable audiences, governed delivery, or proof.
- Publishing remains lightweight so the team can keep public messaging current.
Why We Did This
We wanted a blog that helps the landing site stay aligned with GTM:
- Fast to update when product packaging changes.
- Consistent with the governed messaging narrative.
- Useful for buyers evaluating concrete workflows.
What A Post Looks Like
Posts should make the product model clearer. For example:
- Which onchain moment should have created a message?
- Who was affected and reachable?
- What channel, policy, and proof did the workflow need?
Next
Next posts should support the GTM narrative directly: missed notifications, protocol engagement, PWA delivery, audience activation, and supportable rollout paths.